Nescafé Ghana has introduced a consumer promotion with prizes worth up to GH¢1 million, including two electric vehicles, as the coffee brand seeks to give consumers an added incentive to participate in its latest campaign.
The Nescafé Real Vibes Promo, which runs from September to December, will give consumers the opportunity to enter draws by purchasing specially marked promotional packs and submitting codes found inside the sachets.
Category Development Manager for Nescafé Ghana, Lily Boatemaa Ntim, said consumers would find an entry code inside qualifying packs and submit it through the designated short code.
She said consumers could enter more than once by using codes from additional qualifying sachets.
The prizes include two electric vehicles, as well as cash, iPhones, Samsung phones, motorbikes and laptops.
Linking the promotion to everyday consumption
Ntim said the promotion was linked to Nescafé’s wider “My Coffee, My Vibe” campaign, which focuses on the different ways consumers incorporate coffee into their daily lives.
She said the Real Vibes promotion was intended to extend that campaign by giving consumers an opportunity to participate in a prize draw while continuing to buy the product.
“This is no scam. Nescafé is giving you the Real Vibes and the real prizes,” she said.
The company said the promotion is open to consumers across Ghana and will continue through December.
According to Ntim, the qualifying packs are identifiable by the promotional markings and contain the codes required for entry.
The draws will be held during the promotion period, with winners eligible for the prizes provided they meet the stated entry requirements.
