As part of efforts to protect public trust and confidence in Ghana’s financial landscape, the Ghana Association of Banks (GAB) has launched a nationwide six-month anti-fraud campaign.
Under the theme “Spot the Fraud, Stop the Fraud,” and the hashtag #ShineYourEyes, GAB says the campaign seeks to educate millions of Ghanaians on how to identify, prevent, and report fraud targeting bank accounts, mobile money wallets, ATMs, online banking platforms, and other digital payment channels.
The initiative, GAB says, comes at a time when financial fraud is becoming increasingly sophisticated, with fraudsters exploiting mobile phones, social engineering tactics, fake links, impersonation schemes, and digital platforms to steal money from unsuspecting customers.
Speaking at the launch, President of the Ghana Association of Banks and Managing Director of Stanbic Bank Ghana, Kwamina Asomaning, described fraud as more than just a financial crime. According to him, fraud represents a direct attack on trust, which is the very foundation upon which banking and financial systems operate.
The campaign is expected to run across radio, television, social media, community outreach programmes, and public education platforms nationwide. Industry players say the goal is to move fraud awareness beyond occasional warnings into a sustained national conversation that changes public behaviour.
Increasingly, financial institutions are noticing that fraud attempts no longer target only wealthy individuals or corporate accounts. Everyday workers, traders, students, pensioners, and mobile money users are all becoming vulnerable to scams ranging from fake customer care calls and phishing messages to account takeover attempts and fraudulent investment schemes.
On his part, Chief Executive Officer of the Ghana Association of Banks, John Awuah, warned that fraud has evolved into a major strategic and reputational threat for the banking industry. He explained that beyond financial losses, repeated fraud incidents risk undermining customer confidence in digital banking services and electronic transactions at a time when Ghana is aggressively pushing financial inclusion and digital payments.
According to him, tackling the problem requires a coordinated industry-wide response involving banks, telecom companies, regulators, security agencies, the media, and customers themselves.
The campaign also reflects growing concern over how quickly digital finance is expanding relative to public awareness about cybersecurity and fraud prevention.
As mobile banking, internet banking, and mobile money transactions continue to surge across Ghana, experts say criminals are also becoming more innovative in exploiting trust, urgency, and limited public understanding of digital security.
Closing the launch event, Managing Director of Absa Bank Ghana, Edward Nartey Botchway, urged all Ghanaians to see fraud prevention as a shared national responsibility. He stressed that financial institutions alone cannot win the battle unless customers remain alert and proactive.
