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Government Reviews Cultural Policies to Boost Creative Economy – Tourism Minister

Ghana is reviewing cultural and creative sector policies to unlock the creative economy, as the Tourism Minister urges collaboration, innovation and enterprise development at GIMPA’s 25th Congregation.

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Madam Abla Dzifa Gomashie, Minister for Tourism, Culture and Creative Arts, says the Government is reviewing outdated laws and policy frameworks governing Ghana’s cultural and creative sector to unlock the full potential of the country’s creative economy.

She said the review, including that of the National Cultural Policy, aims to align Ghana’s cultural governance with global trends while remaining rooted in local realities to build a vibrant, inclusive and sustainable creative industry.

Madam Gomashie urged graduates, academics and industry players to partner the Government through innovation, research and enterprise development to shape the future of the sector.

The Minister made the remarks when she delivered the keynote address at the third sitting of the second session of the 25th Congregation Ceremony of the Ghana Institute of Management and Public Administration (GIMPA) in Accra.

Held under the theme “From heritage to creative futures: Reimagining development through creative education and enterprise,” the ceremony celebrated academic achievement while highlighting the role of culture, creativity and innovation in national development.

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Madam Gomashie disclosed that the Tourism, Culture and Creative Arts sector contributed approximately US$4.8 billion to Ghana’s Gross Domestic Product in 2024 and attracted about 1.2 million visitors, describing tourism as a critical link between Ghana’s rich cultural heritage and global engagement.

She noted that Ghana’s authenticity, traditions and shared African identity continued to attract visitors from across the world, and stressed the importance of deepening appreciation for indigenous knowledge and cultural practices, particularly among the youth, as a foundation for economic growth and creative enterprise.

Prof. Yaw Agyeman Badu, Chairman of GIMPA’s Governing Council, congratulated the graduating class for their perseverance and discipline, describing graduation as both a moment of continuity and renewal.

He reaffirmed GIMPA’s commitment to academic excellence, innovation and national relevance, underscoring the Institute’s role in producing leaders for both the public and private sectors.

Prof. Samuel Kwaku Bonsu, Rector of GIMPA, outlined key achievements over the past year, including strengthened collaboration with the Government of Ghana, expanded continental partnerships and an increased focus on graduate education.

He announced the approval of a new School of Creative Arts Leadership and Enterprise (G-SCALE), scheduled to commence operations in September 2026, to address skills gaps and leadership needs within the creative arts sector.

Prof. Bonsu also highlighted plans to deepen digital transformation, adopt artificial intelligence and promote sustainable growth as GIMPA prepares to celebrate its 65th anniversary.

As part of the ceremony, Madam Gomashie and the Chairman of the Governing Council presented awards to the overall best graduating student. 

The Minister was also honoured with a portrait award in recognition of her contributions to the tourism, culture and creative arts sector, as well as her support for GIMPA’s 25th Congregation.

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