Government is positioning Ghanaian businesses to tap into global trade opportunities by launching a Made-in-Ghana Expo to be staged alongside the 2026 FIFA World Cup in the United States.
The two-day exhibition is scheduled for June 22–23, 2026, in Boston and is expected to serve as a strategic platform to showcase Ghanaian products to international buyers, investors, and the diaspora community.
Speaking at the launch in Accra, Elizabeth Ofosu-Adjare, Minister of Trade, Agribusiness and Industry, said the initiative was designed to leverage the global visibility of the World Cup to promote Ghana beyond football.
She noted that the Expo would highlight Ghana as a competitive source of quality goods, innovation, and investment-ready businesses, while facilitating direct engagement between local enterprises and global partners.
According to the Minister, key sectors expected to benefit include textiles, agro-processing, natural beauty products, and digital services areas identified as critical to diversifying Ghana’s export base.
She explained that the Expo forms part of broader government efforts to expand non-traditional exports, strengthen local industries and drive job creation through increased participation in international trade.
Madam Ofosu-Adjare assured participating businesses of the ministry’s commitment to ensuring that engagements at the Expo translate into tangible export deals, strategic partnerships and long-term market access.
The initiative is being spearheaded by LITINA Travel and Tour, which was commended by the Minister for its leadership role in organising the event.
She further encouraged Ghanaian businesses to take advantage of the opportunity to position their brands globally and scale up operations through international exposure.
Industry players, including the Association of Ghana Industries, have welcomed the initiative, noting that it could significantly boost the visibility and competitiveness of Made-in-Ghana products on the global stage.
They emphasised that aligning trade promotion efforts with major global events such as the World Cup presents a practical pathway for Ghanaian firms to access new markets and strengthen export growth.
