In a world where entrepreneurship and innovation drive economic growth, Azumah Aguure, a 35-year-old nail artist from Garu Timpaani in the Upper East Region, is making a significant impact in Accra’s beauty industry. By venturing into nail artistry, Azumah has not only created employment for herself but also made a substantial contribution to Ghana’s informal economic sector.
Azumah, a junior high school dropout, stands out with her innovative approach to nail artistry. She uses a machine to dry polish, streamlining her services and offering customers a variety of options to suit their preferences, at prices most low-income earners can afford. Her pricing structure is straightforward: she charges GH¢10 for machine-dried polish, GH¢5 for hand-dried polish (without artificial nails), and GH¢25 for artificial nails with machine drying.
Azumah’s services are both affordable and accessible, reaching a wide customer base. Her dedication to her craft is evident in her daily routine, walking miles to serve clients in areas such as Zongo Junction, Abbosey Okai, and Kaneshie, all suburbs of Accra.
Through her hard work and determination, Azumah earns an impressive GH¢100-GH¢150 cedis daily, demonstrating the potential of entrepreneurship in Ghana. Her success story serves as an inspiration, particularly for young women facing challenges, encouraging them to take control of their economic future and become self-reliant.
As a small business owner, Azumah contributes to Ghana’s economy, driving growth and development. Her innovative approach to nail artistry has enhanced the beauty industry in Ghana, offering customers new and exciting options.
