Surviving in a crowded market like Makola that includes bigger players isn’t easy. Even though the competition is fierce and opportunities scarce, one young man stands out for his ingenuity and determination. Abdul Basit, popularly known as Abass, has turned a simple coconut business into a flourishing enterprise, proving that when traditional paths to success seem closed, innovation and hard work can carve out a new way forward.
Originally from Gomoa Dominase, Abass found himself in a challenging situation after dropping out of Junior High School in his third year. Without formal education or job prospects, he made a bold decision to move to Accra in search of a better life.
He set up his coconut stand at Makola Market, determined to make a living on his own terms.
What sets Abass apart from other coconut sellers in Accra is his commitment to freshness and quality. Every day, he travels to Agona Nsabaa to purchase fresh coconuts, ensuring that his customers receive the best product possible. This daily ritual, though time-consuming, has paid off; his coconuts are among the most sought-after in the market.
On a good day, Abass can sell up to 300 coconuts, making a profit of GH₵300. However, the business is not without its challenges. On slower days, sales can drop to just 100 coconuts, but Abass remains undeterred. He continues to innovate, always looking for ways to attract more customers.
One of his most successful ideas has been to pre-cut holes in about 10 of his coconuts and insert straws, making them ready-to-drink for customers on the go. This small touch of convenience has become a hallmark of his business, drawing more customers and setting him apart from other vendors.
Abass also understands the importance of community and sustainability. After his daily profits, he gives GH₵70 to individuals who come to collect the coconut husks, which are then repurposed for various uses. This practice not only benefits others but also ensures that nothing goes to waste, adding another layer of value to his business.
