Protesters gathered outside Tesla showrooms worldwide on Saturday to voice their opposition to the company’s billionaire owner, Elon Musk. One such protest took place at Tesla’s premises in Cribbs Causeway, Bristol, where demonstrators urged the public to boycott the brand due to Musk’s increasing involvement in US politics.
The “Tesla Takedown” protest is part of a global day of action inspired by similar events held in the United States. Participants held signs with slogans such as “honk if you hate Elon” and “Tesla supports fascism,” aiming to discourage potential customers from buying Tesla vehicles and to bring attention to Musk’s political influence.
Protester Karl Scholz, speaking at the Bristol rally, expressed concern about recent developments in US politics, citing Musk’s growing power. “If we can convince even one or two people to rethink buying a Tesla today, it may force billionaires like Elon to reconsider their actions,” he said.
Critics of former President Donald Trump’s second administration have voiced growing unease over Musk’s influence, particularly following his appointment to lead the Department of Government Efficiency (Doge), which has overseen significant layoffs of federal employees. The department also has access to sensitive personal data of millions of Americans.
In Europe, Tesla sales have suffered a sharp decline, with figures dropping by 45% in January 2025 compared to the previous year, according to the European Automobile Manufacturers’ Association (ACEA).
The protest in Bristol was organized by the group Americans for Action, led by Meghan Watson. She explained that the group, comprised of American expats, wanted to “raise awareness” about the situation in the US. Watson emphasized that even though they were far from the White House, the global protest day showed substantial support for their cause. “If we can impact Tesla’s stock and finances, we can make a difference in curbing the damage Musk is doing,” she said.
Tesla has yet to comment on the protests.
