Liquid C2, a business of Cassava Technologies, has launched Liquid G, an AI-powered Google Cloud distribution programme aimed at accelerating cloud adoption across Africa. Delivered through Cloudmania, Liquid G expands access to advanced cloud technologies for African resellers and enterprises.
The programme builds on Liquid C2’s long-standing collaboration with Google Cloud and introduces AI-enabled support to streamline operations for resellers. It offers a single provider marketplace for procurement, billing in local currencies, and multi-cloud service management.
Oswald Jumira, CEO of Liquid C2, said: “Liquid G redefines how African resellers engage with Google Cloud, making the process smarter, faster, and more rewarding. Our goal is to empower local businesses to harness cloud innovation to directly impact productivity and growth.”
Unlike traditional distributors, Liquid G integrates AI throughout the reseller journey, from onboarding to product discovery, helping resellers grow multi-cloud margins, expand service portfolios, and strengthen client relationships with minimal complexity.
Simon Aldous, Director of Channel Sales, UKI and SSA at Google Cloud, added: “Liquid G represents a significant step forward in making Google Cloud’s infrastructure, AI, and data analytics solutions more accessible across Africa. This initiative empowers local enterprises to innovate and thrive in the digital economy.”
The launch reinforces Liquid C2’s positioning as one of Africa’s most comprehensive multi-cloud service providers and demonstrates the company’s commitment to digital transformation, accessibility, and empowerment for businesses across the continent.
Liquid G leverages Cloudmania, which has been active since 2021 in multiple African countries, including South Africa, Kenya, Nigeria, Ghana, Uganda, Rwanda, Tanzania, Zimbabwe, Zambia, Mauritius, Ethiopia, Côte d’Ivoire, Senegal, Cameroon, Botswana, and the Democratic Republic of Congo.
Through Liquid G, Liquid C2 aims to bridge gaps in cloud accessibility, expand AI-powered solutions, and enable African businesses to compete in the rapidly evolving digital economy.
