Ghanaian musician Kweku Darlington has expressed his willingness to perform at political events for a fee ranging between GH¢80,000 and GH¢90,000, framing it as a business decision.
In an interview with Nana Kwesi Bliss on Class 91.3 FM’s “Class Xtra,” the “Sika Kankan” hitmaker emphasized that music is his profession, and as a businessman, he is open to performing for any political candidate.
Darlington, however, drew a line when it came to recording campaign songs. He explained that such actions could be seen as a strong political statement, potentially limiting future opportunities and alienating parts of his audience. By avoiding campaign songs, Darlington aims to protect his brand and career longevity, ensuring he remains marketable across the political spectrum.
His approach highlights how entertainers can navigate the complexities of political affiliations while keeping their business interests intact. For Darlington, the key is maintaining a balance between profitability and neutrality, ensuring that his career is not adversely affected by political endorsements. This strategy demonstrates a calculated approach to managing both his finances and public image, which could serve as an example for other artists navigating the political landscape.
