As the Chale Wote Street Art Festival unfolds, businesses have strategically positioned themselves to capitalise on the early days, hoping to attract customers and maximize profits before the weekend crowds arrive. Entrepreneurs and corporate entities are keen to make the most of the festival’s early opportunities before competition intensifies.
Prominent companies like Aramex, which offers shipment services between Ghana and the UK, and Blue Financial Services GH. LTD., providing investment and loan services, secured prime spots by the festival’s second day. Additionally, vendors selling makeup products, food, drinks, and African wear are eager to tap into the festival’s bustling atmosphere.
The 14th edition of the Chale Wote Street Art Festival, which began on August 19, kicked off with a vibrant procession from Christiansborg Castle through the Osu township. Despite a lower turnout on the first day compared to previous years, businesses in Osu were required to pay GHC 3,000 for a week-long presence, while the festival organizers charged the same amount for a single day. Media accreditation also came at a fee.
Artists began showcasing their work on the second day, hoping to engage art enthusiasts who appreciate the intricate blend of spirituality, family, and culture in their creations. Some of these pieces, which could sell for up to GHC 5,000 on-site, are expected to gain even more value when placed in galleries. As a result, artists were cautious about revealing the exact costs and investments involved in producing their artwork.
The festival continues to foster creative innovation, with artists like Nii Lomotey exploring methods to incorporate waste materials, such as paper, into their creations.
Entry fees for the festival remain consistent, with locals paying GHC 50, non-Ghanaians GHC 100, and children aged 13-17 years GHC 30. As the festival progresses, both businesses and artists are anticipating a significant surge in activity before the weekend rush.
