Ghana’s Black Stars moved top of their World Cup qualifying group with 19 points after defeating Mali in Accra, boosting optimism that the team could secure a place at the 2026 FIFA World Cup. With two matches left to complete the campaign, qualification is within reach, and so are the economic spin-offs tied to the tournament.
For the travel and tourism sector, the stakes extend beyond national pride. A World Cup appearance in the United States, Canada, and Mexico would create demand for flights, hotels, and packaged tours. Travel operators are already preparing to market packages to Ghanaian supporters, while corporate groups are exploring sponsorship-driven offers that could capitalize on the excitement.
The potential impact also stretches into wider markets. Ghanaians seeking long-term relocation abroad, often referred to locally as “Jakpa,” are expected to explore opportunities in tandem with the tournament. Airlines, event organizers, and businesses linked to hospitality and retail are positioning themselves to benefit. With the U.S. home to one of the largest Ghanaian diasporas, a World Cup berth could also boost remittances, cultural exchange, and investor confidence in Ghana.
Still, enthusiasm is tempered by concerns over consistency. The “Bring Back the Love” agenda, aimed at restoring public trust and passion in the national team, remains a work in progress. Fluctuating performances in recent years have made many fans cautious, and business projections tied to football success remain sensitive to the team’s results.
For now, the Black Stars’ latest win has put them in control of their qualification path and offered both fans and businesses fresh momentum to prepare for a potential return to football’s biggest stage.
