Ghana is set to step up support for the beverage industry with new policy measures aimed at strengthening local production and boosting global competitiveness, as officials highlight the sector’s role in jobs and economic growth.
Trade, Agribusiness and Industry Minister Elizabeth Ofosu-Adjare outlined the plans at the 10th edition of the Ghana Beverage Awards in Accra, where she spoke on behalf of President John Dramani Mahama.
“This industry plays a vital role in Ghana’s economic development, creating jobs and supporting livelihoods,” she stated. The event, themed “A Toast to Ten,” marked a decade of industry recognition and comes as authorities seek to deepen value addition across agriculture and manufacturing.
Ofosu-Adjare said government will roll out initiatives to strengthen linkages between local farmers and beverage producers, including the Feed the Industry program, which is designed to support raw material supply and reduce reliance on imports.
She added that an upcoming agribusiness policy will provide a framework to accelerate growth through value addition, positioning the sector for expansion in both domestic and export markets.
The minister further announced plans to revive the Made-In-Ghana Fair, a platform aimed at promoting locally produced goods and strengthening consumer confidence. “The fair will serve as an important tool for promoting local products and enhancing the image of Ghanaian brands, both locally and internationally,” she said.
She urged producers to improve product quality and expand their presence in global markets as competition intensifies. Industry leaders say innovation will be critical to sustaining growth. Ernest Boateng, Chief Executive Officer of Global Media Alliance, called on companies to adopt emerging technologies such as artificial intelligence to remain competitive.
“AI has the potential to revolutionize how we operate, from predicting customer needs to improving product quality and operational efficiency,” He noted. The beverage sector spans agriculture, manufacturing, retail and hospitality, making it a key component of Ghana’s broader industrialisation agenda as policymakers seek to drive job creation and expand exports.
