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Global Perspectives & LeisureNews

Astro Turf, Costly But Profitable Investment

Wembley Construction CEO Robert Tetteh Coleman highlights AstroTurf's long-term revenue potential, versatility, and reduced maintenance, despite higher upfront costs.

Nana Ama Asantewa Kwarko
Dec 5, 2024

The Chief Executive Officer (CEO) of Wembley Construction, Robert Tetteh Coleman, has said the long-term benefits and potential for revenue generation of AstroTurf pitches, make them a more attractive option for sports facilities across the country.

In Ghana, the financial implications of maintaining AstroTurf facilities are significant, with costs that often exceed those of traditional natural grass fields.

According to Robert Tetteh Coleman, the initial investment for AstroTurf can range between 2.3 to 3.5 million cedis, compared to about one million cedis for a standard natural grass pitch. 

Despite the higher upfront costs, Coleman argues that AstroTurf fields offer versatility beyond just football. “They can be rented out for various activities, providing additional income streams.” This multifaceted usage, he observed, can help offset maintenance costs and contribute to the financial sustainability of the facilities.

He emphasized that while the construction costs are substantial, a comprehensive cost-benefit analysis shows that it is a more prudent investment for many communities.

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The maintenance, of AstroTurf, he said is generally less labour-intensive than that of natural grass, which requires regular mowing, watering, and fertilization. This reduction in ongoing maintenance costs can be a significant factor for local governments and organizations looking to maximize their budgets. 

However, he pointed out that it is essential to note that while AstroTurf may require less day-to-day care, it is not without its own maintenance needs, such as periodic cleaning and infill replacement.

Moreover, the installation of ancillary facilities such as floodlights, spectator stands, and changing rooms he said adds to the overall expense of building an AstroTurf pitch. ‘These additional features can enhance the user experience and increase the facility’s attractiveness for hosting events but also contribute to the financial burden on local authorities or organizations funding these projects,’ he explained.

Despite these challenges, many stakeholders believe that investing in AstroTurf facilities aligns with Ghana’s broader goals of improving sports infrastructure and promoting community engagement. With the construction of more AstroTurf pitches across the country, they are expected to play a vital role in nurturing local talent and providing accessible sports opportunities.

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