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WAAM Targets Fashion Waste Economy With Sustainability Push

WAAM is using art, fashion and research to challenge global waste flows and fast-fashion consumption patterns

WAAM Targets Fashion Waste Economy With Sustainability Push
Isaac Kofi Tsoenamawu
May 15, 2026

Waste Afterlife Art Movement (WAAM), an environmental collective, is seeking to position itself at the intersection of sustainability, fashion and cultural activism as concerns grow over the economic and environmental impact of textile waste in Africa.

WAAM is using art, fashion, and research to challenge global waste flows and fast-fashion consumption patterns that members say disproportionately burden countries, including Ghana.

Founded in July 2025 by fashion designer and eco-art activist Beatrice Arthur after the exhibition “Echoes of the Landfill” at the Museum of Science and Technology, the collective has expanded from six to 18 members working across fashion, photography, film, sculpture, textiles and environmental advocacy.

WAAM Targets Fashion Waste Economy With Sustainability Push

The group’s work comes amid increasing global scrutiny of the second-hand clothing trade and textile waste exports to Africa, industries linked to rising environmental costs, landfill pressures, and pollution challenges across major urban centers.

WAAM argues that discarded clothing, plastics, and synthetic textiles should be viewed not as temporary waste but as long-term environmental liabilities tied to broader systems of global consumption and production.

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“A world built on endless extraction, petrochemical production, disposability, and overconsumption cannot recycle its way out of its own contradictions,” the collective said.

The movement’s philosophy, which it calls “waste afterlife,” centers on the persistence of discarded materials and the economic systems behind them.

WAAM Targets Fashion Waste Economy With Sustainability Push

The issue has become increasingly relevant for policymakers, sustainability advocates and fashion businesses as African countries face mounting pressure to balance affordable clothing access with environmental management and local textile industry protection.

Arthur, who also serves as head of the Fashion Domain of the Ghana Culture Forum, said the collective aims to move discussions on sustainability beyond recycling campaigns and toward broader questions about production, overconsumption and material responsibility.

WAAM has increasingly expanded its public and commercial engagement through exhibitions, workshops and collaborations across Accra’s growing creative economy.

In March, members participated in the “Immersive Textile Experience” at Villa Veghana, combining fashion installations, photography and performance art.

In April, Arthur and WAAM member Jessica Nguema led a fashion and art workshop at the Mamprobi Gale Community Library focused on environmental awareness and identity among young people.

WAAM Targets Fashion Waste Economy With Sustainability Push

The collective also collaborated on “Presence, Power and Posture,” a photographic project involving Ghanaian textiles and visual identity with photographer Richard Annor Tetteh.

WAAM’s founder is expected to participate in the anniversary celebration of the Reclaim Textile Network on May 15, reflecting the movement’s growing role in sustainability and textile policy conversations.

The group is also exploring plans for a multidisciplinary installation for World Environment Day in June as it seeks to deepen engagement with environmental and creative industries stakeholders.

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