UBA Ghana is looking to deepen its relationships with Ghana’s diplomatic community as it positions its banking network to support trade, investment and financial transactions between Ghana and other markets.
The Bank used the Ministry of Foreign Affairs’ Annual Diplomatic Day Out at the Burma Camp Sports Complex in Accra to engage representatives of diplomatic missions, government officials and other stakeholders.
For UBA Ghana, the engagement provides an opportunity to strengthen relationships with institutions involved in Ghana’s international economic and diplomatic activities, including areas such as trade, investment, cross-border payments and remittances.
The Managing Director and Chief Executive Officer of UBA Ghana, Bernard Gyebi, led the Bank’s delegation to the event, which also brought together diplomatic missions and their families.
Banking across markets
Businesses operating across African markets need financial services that allow them to make payments, receive funds and manage transactions across different countries.
UBA Ghana says its operations across 20 African countries, together with its international financial centres, give it a network through which it can support such transactions.
“At UBA, we recognise the important role that the diplomatic community plays in strengthening international cooperation, trade, investment and people-to-people connections,” Mr. Gyebi said.
“Our participation in the Diplomatic Day Out reflects our commitment to building enduring relationships and providing banking solutions that make it easier for our customers and partners to connect and transact across borders,” he added.
The Bank’s services include public sector and institutional banking, diaspora and remittance services, cross-border payments and high-net-worth banking.
These services cover some of the financial needs of businesses and institutions involved in international transactions, as well as Ghanaians living and working outside the country.
The business opportunity
The diplomatic community has links to governments, businesses, investors and international organisations, making it an important group for financial institutions seeking to support international economic activity.
For companies trading across borders, banking arrangements can affect how easily they pay suppliers, receive export proceeds and transfer funds between markets.
UBA’s presence in several African countries could also be relevant to companies expanding into new markets, particularly where they require banking support in more than one jurisdiction.
The Bank’s participation in the Diplomatic Day Out forms part of its wider engagement with diplomatic missions, international organisations, government institutions and other stakeholders.
Diaspora banking and remittances
Remittances provide another link between Ghana and the international community.
Ghanaians living abroad send money home to support families, businesses and other activities, creating continued demand for reliable transfer and banking services.
UBA Ghana’s Remittance & Diaspora Banking unit was represented at the event by Edith Praise, Head of Remittance & Diaspora Banking, alongside executives responsible for public sector, institutional, marketing and high-net-worth banking.
The engagement gives the Bank an opportunity to maintain relationships with institutions and communities connected to international markets while promoting the services it offers to customers with cross-border financial needs.
Using a regional network
UBA Ghana’s broader strategy is tied to the Bank’s presence across Africa.
With operations in 20 African countries and international financial centres, the Group says it can support financial transactions involving different African markets and connections between Africa and the rest of the world.
The Bank’s delegation to the Diplomatic Day Out included Henry Nii Dottey, Regional Head, Brand, Marketing & Corporate Communications; Dominic Amoako-Mensah, Head, Public Sector Group; Jemima Asafo-Adjaye, Head, EMDOs; Ekua Amakyi, Team Lead, HNI Banking; and Edith Praise, Head, Remittance & Diaspora Banking.
For UBA Ghana, the engagement forms part of its effort to build relationships that can support customers involved in trade, investment, remittances and other cross-border financial activities.
