The Tourism Ministry is seeking to leverage diaspora networks to boost tourism revenues year‑round, moving beyond the seasonal peaks that have defined the sector in recent years.
Tourism Minister Abla Dzifa Gomashie reaffirmed the administration’s commitment during a courtesy call by members of Alpha Kappa Alpha Sorority, who are in Ghana for their 118th Founder’s Day celebrations. She said the Ministry would review proposed activities for possible involvement of its agencies and “further engagements planned to deepen stakeholder participation.”
The initiative contributes to the country’s broader strategy to diversify the tourism calendar, which has traditionally seen peak arrivals in December under the “Year of Return” and “Beyond the Return” campaigns. By spreading inflows across the year, the move aims to stabilize revenues, strengthen the creative economy and reduce reliance on seasonal spending.
Diallo Sumbry of The Adinkra Group, speaking for the delegation, revealed that about 500 members are currently in Ghana, showing the diaspora’s strong mobilization capacity. “Culturally significant periods throughout the year present opportunities to promote Ghana as a year‑round destination,” he said.
Both parties expressed optimism about strengthening partnerships to boost tourism and cultural engagement beyond December. For Ghana, the effort is not only cultural but economic tourism contributes more than 5% to GDP, and year‑round inflows could provide a steadier stream of foreign exchange, support local businesses and attract investment into hospitality and creative industries.
