Spotify on Tuesday launched an in-app messaging feature that lets users chat with friends directly on the platform, marking a step toward becoming a more social app.
The feature allows users to share and discuss songs and podcasts without leaving Spotify, while keeping a history of shared content. Until now, users have typically sent Spotify links through third-party apps such as WhatsApp or Instagram.
At launch, messages are one-on-one and limited to people with whom users already share activity on Spotify. That includes collaborators on playlists, participants in Jams or Blends, and members of the same Family or Duo plan. Once a chat request is sent, the recipient must approve it before a conversation begins.
Users receiving Spotify links through external platforms like Instagram, Facebook, WhatsApp, Snapchat, or TikTok can also approve requests to chat within the app. Alternatively, invite links can be shared directly with contacts.
Conversations will appear under the Messages section, accessible by tapping on a profile picture. Users can react to individual messages with emojis.
The company said messages are encrypted at rest and in transit but are not protected by end-to-end encryption. Spotify proactively checks chats for potential violations of its platform rules. Users can also report messages, which will then be reviewed against Spotify’s terms of service.
The company added that in-app messaging is meant to enhance, not replace, how users share content. Spotify said the new feature is a “complement” to content sharing outside the platform.
