South African Tourism has confirmed reports of cancelled travel bookings from several African countries following recent anti-migrant protests and attacks targeting foreign nationals in parts of the country.
In a statement issued on May 28, the tourism agency said it was concerned about the growing impact the incidents could have on regional travel confidence and South Africa’s reputation as a leading tourism destination on the continent.
“As an organisation committed to promoting South Africa as a welcoming and inclusive destination, we unequivocally condemn all acts of intimidation, violence, discrimination and unlawful conduct directed at foreign nationals,” the statement said.
The agency stressed that the attacks and vigilante-style actions carried out in some communities do not represent the values of the majority of South Africans or government policy. It added that while concerns around illegal immigration remain a matter of public debate, such issues must be addressed through lawful state institutions rather than violence or intimidation.
South African Tourism also sought to reassure travellers across the continent that the country remains open and welcoming to visitors.
“Africa is South Africa’s largest source market and our connections across the continent are built on deep historical, cultural and economic ties,” the agency noted.
The statement follows weeks of renewed anti-immigrant protests in parts of South Africa, driven largely by frustrations over unemployment, crime, pressure on public services and undocumented migration. Protest groups in cities including Johannesburg, Pretoria and Durban have staged demonstrations demanding stricter immigration controls and the deportation of undocumented migrants.
Some protests reportedly turned violent, with foreign nationals and foreign-owned businesses becoming targets of intimidation and harassment. Videos circulating on social media showing migrants being threatened sparked outrage across several African countries and renewed concerns over xenophobia in South Africa.
The situation has already triggered diplomatic and humanitarian concerns across the continent. Ghana recently protested to South African authorities over attacks on its citizens, while countries including Nigeria, Kenya, Zimbabwe and Malawi issued warnings advising their nationals in South Africa to remain cautious.
Hundreds of Ghanaians have reportedly registered for voluntary repatriation after expressing fears for their safety, while Nigerian authorities also confirmed that some of their citizens requested government-assisted evacuation.
The growing tensions risk damaging regional tourism flows at a time when intra-African travel has become increasingly important to South Africa’s tourism industry and broader economy.
South African Tourism said law enforcement authorities are monitoring the situation while government engages communities to maintain stability, safety and social cohesion.
The agency added that it would continue working with government and industry stakeholders across the continent to promote responsible tourism and strengthen unity and mutual respect among Africans.