Pacific Clothing, a leading producer of workforce wear and Personal Protective Equipment (PPE), is charting a strategic course for 2025 by reinforcing its presence in Ghana’s burgeoning apparel market and cautiously exploring export opportunities.
The company aims to capitalize on the domestic market’s robust growth while gaining experience in international trade.
The founder, Mr. John Atsu Jaoudeh, emphasized the substantial opportunities within Ghana’s apparel sector, noting that the local market is sufficiently expansive to sustain the company’s operations.
He stated, “The local market is big enough to keep us going,” highlighting the company’s commitment to meeting domestic demand. However, he also expressed a desire to venture into international markets to broaden the company’s horizons, adding, “We want to have a taste of the foreign market to see how we can grow further.”
Ghana’s apparel market is on a promising trajectory, with revenue projected to reach approximately US$3.11 billion in 2024. The market is expected to experience a compound annual growth rate (CAGR) of 3.42% from 2024 to 2029, culminating in an estimated market volume of US$3.68 billion by 2029.
Notably, women’s apparel constitutes the largest segment, with an anticipated market volume of US$1.27 billion in 2024.
Despite the local market’s strength, Pacific Clothing recognizes the value of diversifying through exports. The company plans to begin by producing simpler items, such as napkins and bed sheets, for foreign markets.
This approach allows the company to gain international experience without diverting focus from its core domestic operations.
In 2022, Ghana’s textile and apparel sector exported goods worth approximately USD $39.92 million, with the United States being the primary destination, accounting for 40.4% of exports.
Conversely, the country imported textile and clothing products valued at around USD $308.69 million, indicating a significant trade deficit in this sector.
To enhance its competitiveness both locally and internationally, Pacific Clothing has invested in automation and energy-efficient machinery, streamlining production processes and reducing costs.
By bringing previously outsourced tasks, such as embroidery and printing, in-house, the company has improved quality control and turnaround times, positioning itself to meet larger orders and adhere to stringent quality standards.
Pacific Clothing is poised to make significant contributions to Ghana’s industrial growth and create sustainable employment opportunities in 2025.
