Pacific Clothing is entering 2025 with a clear vision to build on the successes of 2024 and seize new opportunities.
Known for producing high-quality workforce wear and Personal Protective Equipment (PPE), the company plans to drive growth and productivity by leveraging improved economic conditions, operational efficiency, and the government’s proposed 24-hour economy.
Reflecting on recent years, the founder, Mr. John Atsu Jaoudeh, described 2024 as a year of recovery and stability. He shared with The High Street Journal that businesses stabilized after the challenges of COVID-19, and clients were able to plan and budget effectively. This allowed Pacific Clothing to maintain its client base while attracting new contracts.
The company also benefited from the campaign season, which generated increased demand for uniforms and branded materials, keeping operations busy throughout the year.
Comparing 2024 to previous years, Mr. Jaoudeh noted significant improvements. Unlike 2022, when Pacific Clothing had no contracts lined up for the following year, 2024 ended with ongoing projects that extend well into the first quarter of 2025.
He attributed this progress to better pricing strategies, enhanced efficiency, and a commitment to quality, all of which resonated with clients. “2024 was better than 2023,” he said. “In 2023, companies were stabilizing after COVID, but in 2024, clients could plan, budget, and pay for what we offered.”
Looking ahead, Pacific Clothing is optimistic about expanding its operations in 2025. Investments in automation and energy-efficient machinery have allowed the company to streamline its production processes, reduce costs, and increase output.
By bringing previously outsourced tasks, such as embroidery and printing, in-house, the company has positioned itself to handle larger contracts with tighter quality control and faster turnaround times.
The company also plans to align with the government’s proposed 24-hour economy by adopting a three-shift system. This strategy is expected to significantly boost productivity while creating additional job opportunities, particularly for youth and unemployed individuals.
While Pacific Clothing remains focused on the local market, which it believes offers abundant opportunities, it also aims to explore foreign markets.
The company views exporting as a chance to gain valuable experience by targeting simpler products like napkins and bed sheets, ensuring its local operations remain robust while gradually entering the international space.
“The local market is big enough to keep us going,” Mr. Jaoudeh explained, “but we want to have a taste of the foreign market to see how we can grow further.”
With its strong foundation, innovative approach, and commitment to empowering the workforce, Pacific Clothing is poised for another successful year Mr. Jaoudeh shared.
