Mobile Money Fintech Ltd (MMF) is intensifying its digital finance drive by encouraging businesses, traders and entrepreneurs to adopt mobile money as Ghana accelerates its transition towards a cashless economy.
Mr David Nana Addai, MoMo Manager, Northern Ghana, MMF, said greater adoption of digital payments could help small businesses improve the way they receive and manage money while expanding access to financial services.
He said mobile money had evolved beyond basic transfers into an increasingly important platform for payments, savings, insurance, credit and other digital financial services.
Mr Addai made the remarks in an interview with the media on the sidelines of the MoMoFest 2026 held at Berekum in the Bono Region.
The two-day event formed part of MMF’s efforts to increase digital financial inclusion and demonstrate how consumers and businesses could use mobile money for everyday transactions.
Mr Addai said the transition towards a cashless economy presented opportunities for traders and small businesses to reduce their reliance on physical cash and adopt more efficient digital payment channels.
He encouraged businesses, market women and entrepreneurs to register for MoMo accounts and use digital payments as part of their daily commercial activities.
The 2026 MoMoFest also launched a three-week activation in the Berekum Municipality focused on MoMo App onboarding, cashless payments, merchant engagement and consumer education on digital fraud.
The initiative is expected to increase the number of consumers and businesses using digital payment platforms while improving awareness of the wider financial services available through mobile money.
Mr Addai said the increasing use of digital payments could also contribute to reducing the circulation of counterfeit currency and improve the traceability of financial transactions.
“MoMo remains the surest way to keep our money safe and against counterfeits too,” he said.
He said the platform had become an important tool for digital inclusion by providing people and businesses with access to financial services through mobile technology.
The MoMoFest provided customers and merchants with practical demonstrations of how digital payments could simplify business transactions and improve access to financial services.
Mr Addai said the platform’s expanding range of services was creating opportunities for customers and small businesses to access financial products without relying solely on traditional cash-based transactions.
He said the focus on merchant engagement was particularly important as more businesses adopted digital payment channels to serve customers who preferred electronic transactions.
The event used music and culture to promote digital payments and featured emerging artistes, including Kweku Smoke and friends, as part of efforts to connect financial technology with consumers and communities.
Mr Addai, however, cautioned that the growth of digital financial services also required stronger consumer awareness and responsible use of mobile money accounts.
He urged customers to protect their Personal Identification Numbers (PINs), verify transactions before approving them and avoid responding to suspicious calls or messages from individuals seeking access to their accounts.
He said fraudsters continued to develop new tactics, making continuous customer education critical to maintaining confidence in digital financial services.
“Customers’ safety remains central and paramount,” he said, adding that MMF would continue public education on emerging fraud risks.
Mr Addai said the growing adoption of mobile money was contributing to Ghana’s broader digitalisation agenda by making electronic payments more accessible to consumers and businesses across the country.
He said partnerships with Ecobank Ghana PLC, Guinness Ghana Breweries Limited (GGBL), Ayo Ghana and MTN Business had supported the 2026 MoMoFest and would help extend the initiative to more customers and communities nationwide.
He said the objective was not only to promote mobile money transactions but also to demonstrate how digital financial services could support business activity, expand financial inclusion and make payments more convenient.
