KEDA (Ghana) Ceramics Company Ltd. is preparing to expand international sales after investing about $300 million in its Ghana operations since 2017, underscoring a push by manufacturers to deepen local value chains and build export capacity.
The ceramics and sanitary-ware maker, based in the Western Region, said it is considering a second-phase sanitary ware production line that could attract an additional $200 million to $500 million in investment. The expansion would come as the company seeks to scale exports beyond Africa into the Americas and Europe, where demand for competitively priced building materials has been rising.
During a recent visit by the Ghana Investment Promotion Centre (GIPC), KEDA cited automation and sustainable energy use as key drivers of productivity, alongside a workforce development model that blends local training with technical support from Chinese specialists. The company said about 99% of its raw materials are sourced domestically, reducing foreign exchange exposure and strengthening local supply networks. It is also working to localize the production of glazes and industrial chemicals that are currently imported.
KEDA estimates it controls about 45% of Ghana’s domestic ceramics market, reflecting the impact of large-scale manufacturing investment in a sector long dominated by imports. Its export footprint now spans several African markets as well as parts of Europe and the Americas, positioning the firm as one of Ghana’s more diversified industrial exporters.
Skills development remains central to its strategy. The company collaborates with the University of Cape Coast and runs in-house training programs, while selected Ghanaian employees are sent to China for advanced technical exposure. Management says the approach has helped build a skilled local workforce capable of operating increasingly automated production lines.
GIPC Deputy Chief Executive Officer Abdul Razak Baba described KEDA as a model investor, pointing to its combination of capital investment, local sourcing and human capital development. He encouraged other foreign and domestic investors to adopt similar approaches to amplify economic and social impact as Ghana seeks to expand manufacturing under its industrialization agenda.
