GoldBod Jewellery Limited has launched Ghana’s first 24-hour digital gold showroom, providing customers worldwide with instant access to locally crafted gold jewellery and investment-grade gold bars. The new e-commerce platform, jewellery.goldbod.gov.gh, represents a significant advancement in Ghana’s efforts to enhance the value of its gold industry.
Speaking at the launch, Managing Director Gertrude Emefa Donkor said the initiative ends Ghana’s long-standing dependence on exporting raw gold while importing finished jewellery.
She stated: “Yet for far too long we have watched our precious gold leave the country raw while we import finished jewelry from Dubai, from India and Europe. Today, we break that cycle. We are changing that narrative and that story forever.”
She noted that although the company, incorporated in 2016 as PMMC Jewelry Limited, has existed for years, it recently underwent retooling, restructuring and rebranding with a single mission: “To transform Ghanaian gold into world-class products right here on Ghanaian soil and to place Ghanian craftsmanship on the global stage beside the biggest luxuries in the world.”
Donkor said the company’s jewellery pieces, rings, necklaces and bracelets are “100% crafted by Ghanaian master artisans,” adding that the products represent “authentic Ghanaian skill, Ghanaian creativity and Ghanaian pride.”
She also introduced GoldBod’s flagship product, the 24-karat gold tablet available in 1g, 5g, 10g, and 31g (1 oz). Describing it, she said the tablet is “pure 24 karat investment gold you can touch, you can gift, you can feel, or one day turn into custom-made jewelry.” She encouraged Ghanaians to consider it as a wealth-building option, saying it offers “guaranteed capital appreciation in your hands.”
Donkor emphasized that the digital showroom is more than an online platform. “This is Ghana’s 24-hour digital gold showroom,” she said, highlighting that customers can browse collections, view real-time prices, make secure payments and arrange pickups from GoldBod showrooms.
She stressed that the initiative directly supports national economic goals. “This initiative supports Ghana’s national value addition agenda. Every purchase keeps foreign exchange in Ghana and creates opportunity, job employment for our young people.”
According to her, the entire value chain, from miners to artisans, benefits locally. “The gold is bought from Ghanaian miners. It is crafted by Ghanaian hands. The taxes, the wages, the electricity bills, everything remains here with us.”
Donkor concluded with a bold projection of GoldBod’s future global presence, noting that the company aims to position Ghana as “Africa’s number one gold jewelry and investment gold brand.
