Ghana’s creative industry is set for a major transformation as TikTok and the Ministry of Communication, Digital Technology and Innovations launch the Ghana Creator Education Day, an initiative aimed at empowering local creators with digital skills, fair compensation, and greater global visibility.
Speaking at the event held at the Accra Digital Centre, Minister Samuel Nartey George said the initiative represents “a milestone in the evolution of Ghana’s digital creative economy.” He added that the programme is part of the government’s broader commitment to “make technology the central pillar of our national development.”
The partnership, driven by collaboration between the Ministry and TikTok’s West Africa office, follows a direct appeal by the Minister earlier this year for the platform to invest more deeply in Ghanaian creators beyond simple content hosting. Sam George noted that TikTok’s “positive response” reflects its growing commitment to fair compensation, skills development, and long-term investment in Ghana’s digital economy.
The initiative will serve as the foundation for a multi-year collaboration designed to position Ghana as Africa’s leading hub for creative talent. “We are driving policy reforms, expanding digital infrastructure, and ensuring fair ecosystem governance,” Sam George said, noting that the government is currently reviewing the National Broadcasting Policy to align it with digital convergence.
He also announced progress on key legislation, including the Innovation and Startup Bill and the Misinformation and Disinformation Bill, aimed at strengthening Ghana’s digital integrity and attracting global investment.
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Beyond entertainment, the programme will introduce educational and STEM-focused initiatives. The Minister revealed plans to train teachers to use TikTok to produce educational content in mathematics, science, and English, a move that will make learning more accessible and engaging for young audiences.
Addressing the issue of fair creator compensation, Sam George urged TikTok to fast-track its proposed partnership with GCB Bank, which submitted a proposal three weeks ago. “By the end of the year, Ghanaian creators will be able to monetize their content and withdraw earnings through the bank,” he said.
Sam George praised content creators, bloggers, and digital entrepreneurs for their growing role in shaping the nation’s creative ecosystem. He also commended TikTok’s Government Relations and Public Policy Lead for West Africa, Tukumbo Ibrahim, and partners such as Grammy-winning artist Rocky Dawuni, who helped facilitate the participation of creators from northern Ghana.
Calling creators “job creators, storytellers, innovators, and cultural ambassadors,” Sam George reaffirmed his commitment to being a “steadfast advocate” for Ghana’s digital creative community.
The Ghana Creator Education Day marks a significant step toward digital inclusion and innovation in Africa’s creative economy, turning content creation into a sustainable profession and placing Ghana at the forefront of digital transformation on the continent.
