Ghana prioritises opportunities from the global spotlight of the 2026 FIFA World Cup by leveraging tourism, culture, and creative arts for economic growth. The Deputy Minister for Tourism, Culture and Creative Arts, Yussif Issaka Jajah, recently engaged the Bureau for International Development, Exchange and Commerce (BIDEC) alongside key stakeholders to align the country’s strategic approach.
The discussions emphasised “positioning Ghana beyond football,” focusing on targeted initiatives in key U.S. host cities, including Atlanta and Philadelphia. According to officials, these efforts aim to promote Ghanaian culture, attract investment, and stimulate long-term tourism benefits.
To coordinate preparations, the government has established a ministerial task force and technical committee, ensuring streamlined planning and implementation. Stakeholders, including the Atlanta Black Chamber of Commerce, recommended initiatives such as cultural showcases, business forums, and a “Ghana Village” experience designed to deepen diaspora engagement.
Officials highlighted the importance of “strengthening coordination” among public and private partners, as well as exploring innovative approaches to maximise the tournament’s economic impact. The engagement emphasizes Ghana’s ambition to position the country as a key player in international tourism and creative industries, beyond its traditional sports branding.
