Food vendors at the 87th Asafotufiami Durbar in Ada are celebrating increased profits due to strong customer traffic, attributing the boost in sales to the large number of attendees at this year’s festival.
Madam Anita Agboka, a fried yam vendor, reported a significant surge in sales over the past few days. “I had to quickly call someone to bring more sweet potatoes because the twenty-plus yam tubers I brought were sold out,” she said.
Similarly, Mr. Andrews Wussah, a hairdressing apprentice who sold sachet water to support his employer, experienced brisk business. “Since I started selling a few hours ago, I’ve sold more than four bags of sachet water. I could have sold even more if I had started earlier,” he remarked.
Ms. Abigail Kabu, another sachet water vendor, echoed this sentiment. “I’ve lost count of how many times I’ve gone home to bring more water, but I estimate we’ve sold over 21 bags today. We’ll sell more because the day isn’t over and people are still moving around and getting thirsty.”
Kenkey vendor Madam Kabukie Teye also enjoyed a profitable day. “What I brought in the morning is finished. I’ve made good sales and don’t regret coming,” she stated.
Groundnut vendor Ms. Tracey Narh, who was selling at the festival for the first time, expressed satisfaction with her sales. “I sold three head pans of groundnuts so far. I’m happy and thinking of continuing this business,” she said.
The festival’s thriving food market is complemented by a variety of cultural performances, including traditional drumming. On Saturday, the all-female brass band, composed of Ada women who either live in the community or abroad, captivated the audience with their performances. Mrs. Elizabeth Tete Mensah of the Accra Number One Branch Band noted that the all-female brass band has been a unique feature of the Asafotufiami for many years.
Both residents and visitors were enthralled by storytelling and dancing sessions, and the colourful parades showcasing the rich heritage of the Ada people added even more vibrancy to the festive atmosphere. Vendors of jewellery and handcrafted goods also reported strong sales, further boosting the festival’s economy.
Renowned for its communal spirit and historical significance, the Asafotufiami Festival remains a popular event that simultaneously enhances the local economy and culture.