The bank’s three-month Blue Christmas promotion seeks to reward customers for their banking activities while encouraging responsible use of credit.
Ecobank Ghana is linking its 2026 Christmas rewards campaign to savings, borrowing and digital banking, with a focus on encouraging customers to build sound financial habits.
The three-month Blue Christmas promotion will give customers opportunities to win cash and other prizes through eligible loan facilities and active use of the bank’s digital platforms.
Head of Marketing and Corporate Communications at Ecobank Ghana, Mrs Regina Ofori, said the campaign was intended to recognise customers who use the bank’s services to save, grow their businesses and carry out everyday transactions.
Speaking at the launch, she said the bank wanted to acknowledge the financial goals behind customers’ everyday banking activities.
“Behind every deposit that we receive is a goal for the customer. Behind every loan is a dream, an opportunity, or a business looking to grow,” she said.
Mrs Ofori said the promotion was not asking customers to undertake transactions they did not need, but rewarding activities that could help them improve their financial positions.
She urged customers to borrow with clear objectives, cautioning against taking loans simply because credit was available.
The campaign targets different categories of customers, including traders who save regularly, entrepreneurs seeking credit to start or expand their businesses, and salaried workers who use Ecobank’s mobile and online banking platforms.
Ecobank has organised similar customer appreciation campaigns over the past three to four years, according to Mrs Ofori, who said the latest edition was designed to make the experience more engaging.
She said the bank had partnered with the National Lottery Authority and the Caritas platform to administer the promotion and ensure transparency in the selection of winners and distribution of rewards.
The campaign comes as banks seek to attract deposits, expand digital transactions and strengthen relationships with customers.
