The Ghana Black Stars’ emphatic 5-0 victory over Chad in the 2026 World Cup Qualifiers on Friday, March 21, 2025, not only ignited national pride but also fueled a business boom around the Accra Sports Stadium. The surge in spectators translated into a lucrative night for traders, with the sale of team paraphernalia, food, and beverages reaching record highs.
Economic Boost for Stadium Vendors
Before the match, traders expressed uncertainty about sales, fearing low demand due to unpredictable match outcomes. However, as Ghana dominated the field, the atmosphere turned electric, driving fans to eagerly purchase national team jerseys, flags, and other memorabilia.
“This is one of the best matchdays we’ve had in a long time. The fans came with high energy, and the sales of jerseys and scarves were unbelievable,” said Nana Bonsu Oteng, a vendor near the stadium.
Food and beverage sellers also saw a spike in demand as thousands of supporters celebrated the resounding win. Street food vendors selling kebabs, fried yam, and drinks recorded brisk business, with some running out of stock before the final whistle.
Football as a Catalyst for Commerce
The match underscored the economic impact of football on local businesses. Hospitality spots, bars, and entertainment centers around the city also benefited from increased patronage as fans extended their celebrations beyond the stadium.
“The matchday crowd has had a direct impact on our business. We’ve seen a huge uptick in customer numbers, and this victory just made people want to celebrate more,” noted a restaurant owner in Accra.
Looking Ahead
With Ghana’s promising start in the qualifiers, businesses are optimistic about future matchdays, anticipating continued economic benefits. The Black Stars’ journey to the 2026 World Cup could further drive commerce, creating opportunities for traders, hoteliers, and service providers.
For vendors and businesses, Ghana’s football success is more than just a national triump, it’s a thriving commercial opportunity.
