The push to redefine artificial intelligence as “super intelligence” is gaining traction in the technology industry, with Elon Musk saying he will rename SpaceX’s AI unit to SpaceXSI following US President Donald Trump’s call for the terminology to be adopted more widely.
Musk confirmed the planned change in a post on X, replying “Yes, we will make that change” when asked whether SpaceXAI would be renamed SpaceXSI, Reuters reported. The company’s AI account had not changed its name at the time of publication, while Musk did not provide a timeline for the rebranding.
Trump introduced the terminology during a speech to the United Nations General Assembly last month, saying US documents would use “the much more accurate term ‘super’ as opposed to artificial. So it’s super intelligence.”
The development comes as artificial intelligence continues to attract enormous investment, with technology companies and startups raising billions of dollars to develop powerful models, computing infrastructure and AI-enabled products.
The surge in investment reflects growing expectations that AI will reshape businesses and labour markets. Companies are deploying AI for tasks ranging from software development and customer service to research and data analysis, while concerns persist that automation could displace workers and alter the skills required across industries.
The debate has also extended beyond jobs and productivity. Researchers, technology executives and governments have raised concerns about the potential risks of autonomous AI systems, including misuse, loss of human control and longer-term threats to society.
Yet those concerns have done little to slow the flow of capital into the sector. Investors continue to place large bets on companies developing advanced AI systems, reflecting expectations that the technology could become one of the most important drivers of economic and industrial change.
Musk’s planned SpaceXSI rebranding therefore represents more than a change in name. It adds another high-profile technology company to a growing conversation around what comes after conventional AI, and how far the industry is prepared to push the technology.
