A Ghanaian technology company is seeking to tackle one of the biggest challenges facing farmers, transporting produce to market through a new digital platform designed to connect cargo owners with transport providers in real time.
Usoft Solutions Limited has launched AgroCart, a logistics application that links farmers, traders and other cargo owners with drivers, creating a digital marketplace for the movement of agricultural produce and general goods.
The platform, unveiled at Twifo Praso in the Central Region, operates similarly to a ride-hailing service but is tailored specifically for cargo transportation.
The company believes the innovation can help reduce post-harvest losses by making it easier and faster for farmers to access reliable transport services.
According to Usoft Solutions, transportation remains a major bottleneck within Ghana’s agricultural value chain, with many farmers struggling to move produce from farms to markets before it deteriorates. The resulting losses reduce incomes and affect food supply chains.
Under the AgroCart system, users register either as customers or drivers. Customers can request transportation by uploading images of their goods, indicating collection and delivery points, completing a transport request form or sending a voice note accompanied by a photograph.
Once a request is submitted, registered drivers within the same district receive notifications and can bid for the job based on distance and logistics requirements. Customers then choose their preferred service provider based on factors such as pricing, reliability and convenience.
The application also incorporates a secure payment mechanism. Funds are held within the platform until delivery is completed and confirmed by the customer.
Drivers are required to update the status of deliveries throughout the transportation process, while customers can rate services and provide feedback after successful delivery.
Speaking at the launch, Chief Executive Officer of Usoft Solutions Limited, Felix Fosu, said AgroCart is developed to address the persistent transportation gaps that contribute significantly to food losses across farming communities.
He explained that the platform’s voice-note feature was deliberately introduced to make the application accessible to farmers regardless of their literacy levels, ensuring broader adoption among smallholder producers.
Mr. Fosu noted that the district-based registration system would stimulate local economic activity by connecting businesses and transport operators within their respective communities.
He added that the platform is designed to be inclusive and accessible to users irrespective of gender, social status or location.
Beyond logistics, he highlighted ongoing efforts to strengthen agricultural productivity through government initiatives such as Feed Ghana, cocoa input support programmes and farmer training interventions.
Mr. Fosu also drew attention to the growing impact of climate change on agricultural production, citing irregular rainfall patterns, rising temperatures and increasing pest infestations as major threats to farmers’ livelihoods.
To improve resilience, he urged farmers to adopt climate-smart agricultural practices, including the use of drought-resistant seed varieties, water harvesting technologies and specialised climate adaptation training.
The District Chief Executive, Isaac Yawson, described the introduction of AgroCart as a timely intervention that could improve agricultural trade and market access in rural communities.
He disclosed that the Assembly, together with key stakeholders, was working to improve telecommunications infrastructure in underserved areas to support digital innovations and enhance connectivity.
Mr. Yawson further reaffirmed the Assembly’s commitment to improving rural road networks, stressing that better transport infrastructure remains critical to agricultural productivity and the efficient movement of goods.
The launch of AgroCart comes amid increasing efforts to leverage technology to address inefficiencies within Ghana’s agricultural sector, where post-harvest losses continue to undermine farmer incomes and food security despite rising investment in production.
