As concerns over youth migration and unemployment intensify, veteran businessman and entrepreneur, Seth Adjei Baah is urging Ghanaian youth to look inward, arguing that the country’s most enduring wealth opportunities lie in solving everyday local problems rather than chasing uncertain prospects abroad.
Ghana, he noted remains rich in untapped opportunities, particularly in sectors and communities where challenges persist. He stressed that difficulty, not comfort, is often the starting point of wealth creation.
In an exclusive interview with the High Street Journal, the veteran businessman said “Ghana has a lot of opportunities. So we should look around where there are challenges and difficulties. That is where wealth is,”
Pointing to local markets and unmet needs as fertile ground for entrepreneurship, Baah encouraged young people to deploy their education, skills and creativity toward ventures that address real problems at home, noting that successful businesses often emerge from practical solutions rather than abstract ideas.
According to him, when youth build enterprises that respond to Ghana’s needs, they create income for themselves while strengthening the broader economy.
“I want the youth to believe in Ghana and believe that we can make it from here. Some of us made it in Ghana and started from nowhere. We have come this far,” he said, underscoring the role of confidence, persistence and long-term commitment.
He cautioned against the rush to leave the country in search of quick success, urging instead a patient, problem-solving mindset rooted in local realities. Wealth creation, Baah noted, is rarely instant, requiring discipline, informed decision-making and the willingness to grow businesses gradually.
“They should think of what they can do for the country and start getting something to do,” he said, adding that many young entrepreneurs fail not because they lack capital, but because they lack clarity on how to operate within existing systems.
Mentorship, he argued, remains a critical missing link. By learning from experienced business leaders and building strong networks, young entrepreneurs can avoid costly mistakes, refine their ideas and scale more sustainably. “Most people also have the means, but they don’t understand what to do or how to operate within the system,” he said.
Baah concluded with a call for action, urging Ghanaian youth to take initiative, embrace innovation and remain committed to building value at home. “If you work hard for yourself, the returns are for you,” he said, framing entrepreneurship not only as a path to personal wealth, but as a contribution to national development.
