Elizabeth Ofosu-Adjare, Minister of Trade, Agribusiness and Industry, has urged Ghanaian ambassadors and high commissioners to actively promote Ghana’s image and investment opportunities during their duty tours abroad.
Speaking at the maiden Orientation Conference for new envoys, she tasked them to “be intentional and promote Ghana as a brand” by showcasing the country’s culture, products, services, and business prospects during national day events and other diplomatic activities.
The five-day conference, organised by the Ministry of Foreign Affairs and Regional Integration, also marked the launch of Key Performance Indicators (KPIs) for envoys.
Held under the theme “Harnessing the Dividends of Diplomacy for Ghana’s Reset Agenda,” the event emphasized the central role of economic diplomacy in advancing Ghana’s development objectives.
Mrs. Ofosu-Adjare encouraged envoys to collaborate, share best practices, and apply innovative approaches to market Ghana as a leading investment destination.
“Now President Mahama is interested in economic diplomacy,” she said, stressing that the government’s reset agenda hinges on strong international engagement.
Highlighting Ghana’s investment appeal, the minister pointed to political stability, steady economic growth, abundant natural resources, and ongoing reforms as key drivers.
She disclosed that the economy grew by 5.3 percent in the first quarter of 2025, up from 4.9 percent in the same period of 2024, marking the highest first-quarter growth since 2020.
She also outlined flagship initiatives of the Ministry aimed at boosting growth and creating jobs, including; rapid Industrialisation for Jobs, agro-Processing for Economic Expansion and Jobs and feed the Industry Programme.
According to her, these policies, coupled with an enabling environment, position Ghana as “open for business.”
Mrs. Ofosu-Adjare further urged envoys to leverage Ghana’s strategic role as the host of the African Continental Free Trade Area (AfCFTA) Secretariat in Accra.
She said Ghana’s early participation in the AfCFTA’s Guided Trade Initiative underscores the country’s commitment to intra-African trade and continental economic liberation, a vision once championed by Dr. Kwame Nkrumah.
“The AfCFTA represents the largest free trade area in the world, bringing together 55 African countries with a combined population of over 1.4 billion people and a GDP exceeding US$3.4 trillion,” she noted.
By championing Ghana abroad, Mrs. Ofosu-Adjare stressed, envoys can help secure investment, boost exports, and support the government’s broader reset agenda.
