Ghana is stepping up efforts to formalize its fast-growing digital economy, with the government unveiling new measures to support content creators, including direct engagement with TikTok and plans for a local monetisation framework.
At a meeting in Accra with members of the New Media Association of Ghana, bloggers, and independent creators, Minister for Communication, Digital Technology and Innovations Samuel Nartey George said TikTok would fly in a technical team from South Africa on October 12 to train 120 local creators on algorithms, engagement, and revenue generation.
“This will be the first time a government in Ghana has facilitated TikTok’s direct engagement with local creators. The training will give you practical insights into how algorithms work, how to boost your engagement, and how to monetise effectively,” George said.
The ministry has also opened discussions with TikTok and GCB Bank to create a payment framework that would allow local creators to withdraw earnings in Ghanaian cedis. “If your content is monetised for, say, $2,000, you should be able to redeem that amount through a GCB platform nationwide. This is important because content creators are spread across the country, not just in Accra,” he added.
George said the initiative marked part of a wider strategy to bring structure to the sector, while ensuring inclusivity through an allocation formula for training slots among associations and independent creators. He added that the government would continue to press digital platforms on algorithmic fairness and content moderation.
The Minister also signaled that broader digital concerns were under review. He confirmed that complaints over fast-depleting data bundles remain open, with the National Communications Authority tasked to verify claims. “You are not a problem for the country; you are creating jobs and solutions. Our duty as government is to support you to maximise the value of your work,” he told participants.
Eugene Osafo-Nkansah (Nkonkonsa), president of the New Media Association of Ghana, said the government’s engagement was a “strong demonstration of recognition of the role of the youth and digital entrepreneurs in national development.”
The meeting ended with a call from participants for deeper collaboration, including greater recognition for grassroots influencers who drive engagement outside Accra.
