Sports and Recreation Minister, Kofi Iddie Adams, has pledged closer collaboration with the Sports Writers Association of Ghana (SWAG), including plans to develop training modules for sports journalists, as the government looks to deepen investment and broaden the country’s sports economy beyond football.
Adams made the commitment during a meeting with a SWAG delegation led by its President, Kwabena Yeboah, who urged the minister to expand support for grassroots sports and increase publicity around a sports fund the minister has championed.
“The lack of basic sports facilities has long hampered progress,” Yeboah said, adding that Ghana must shift attention beyond football to nurture other sporting disciplines.
SWAG said the minister’s “open-door policy” has created space for stakeholders to contribute to reforms in the sector. Yeboah also credited Adams for supporting Ghana’s participation in the recent International Sports Press Federation (AIPS) congress in Gambia, where the country’s delegation drew positive attention across Africa and internationally.
The association appealed for stronger backing and wider awareness of the sports fund, describing it as critical to building sustainable grassroots development and expanding the talent pipeline.
Adams, in response, described SWAG as a “powerful voice” in Ghana’s sports ecosystem and said constructive journalism would be essential in shaping the sector’s future. He called on the media to increase coverage of the industry to attract investors and support local talent, citing growing opportunities in Ghana’s sports media space.
SWAG, founded in 1968, said it has more than 1,000 members, including sports journalists, photojournalists, content creators, bloggers, writers and presenters across Ghana. The association is an active member of AIPS in Africa and globally.
The minister reiterated his commitment to improving sports infrastructure and urged stakeholders to work together to position sports as a tool for national development.
