Small-scale business owners are attributing their success to the use of technology, which they say has expanded their customer base and increased profits. Leveraging Artificial Intelligence (AI) tools, they have reduced operational costs, improved decision-making, and enhanced market strategies, all from the comfort of their homes.
Mr. King Cofie Faska, a home appliance dealer in Nungua Addogono, shared how AI technology transformed his business, leading to significant improvements in operations and profitability. For over a decade, Faska has dealt in essential household appliances like refrigerators, washing machines, and microwaves. Before adopting AI tools, he faced challenges such as inconsistent customer demand, high inventory costs, and limited marketing reach. However, incorporating AI into his business addressed these issues and opened up new growth opportunities, all thanks to technology.
Faska explained how an AI-powered chatbot on his business’s social media platforms had revolutionized customer interactions. The chatbot engages with customers in real time, answering inquiries about products, pricing, and availability instantly. “Previously, customers had to wait hours or even days for responses, but with chatbots, they receive instant replies, making them feel attended to. It’s like having a 24/7 customer service representative without the additional cost,” he said. This has been a significant improvement thanks to technology.
He also highlighted AI systems that analyze sales patterns and predict future product demands, keeping him informed about what to stock at any given time. Initially hesitant to adopt technology due to concerns about scammers, Faska now encourages young entrepreneurs to embrace AI to enhance their businesses, as technology plays a crucial role in driving efficiency.
Similarly, Naa Aku Allotey, a nail technician in Tema Community One, credited her business growth to social media platforms, especially TikTok. By showcasing her nail art designs and services online, Allotey has attracted more clients and significantly increased her customer base and profits through the use of technology.
“I get a lot of engagement. People ask for my services, and many come to have their nails done,” she shared, noting that social media had boosted her visibility and revenue. This platform is a key part of her technology use in business.
Both business owners highlighted the transformative impact of technology, urging others to leverage digital tools to drive success in their ventures.
