Score, the dating app designed for individuals with good to excellent credit, quietly shut down in early August, as confirmed by the company to TechCrunch.
Initially launched as a temporary pop-up in February, Score was meant to be active for just 90 days. However, the overwhelming user interest led its parent company, Neon Money Club, to extend its operation to six months. During this period, the app attracted around 18,000 users, facilitated 8,000 matches, and provided valuable insights into the current dating scene.
Score’s primary goal was to raise awareness about credit health and to spark broader discussions on the subject, according to Luke Bailey, co-founder of Neon Money Club. “We accomplished our goal,” Bailey told TechCrunch. “From the start, we were clear that this was intended to be temporary.”
When asked about the possibility of an acquisition, Bailey noted that larger dating companies are currently focused on maintaining the relevance of their platforms. “What Score demonstrated is that people are interested in lifestyle apps with goals beyond exclusivity or simple connection,” he said. “We’re open to one of the leaders in this space adopting our insights. Call me.”
The app’s data revealed intriguing trends in the dating landscape, especially regarding credit scores. Score did not store sensitive user information and adhered to strict background checks in line with its banking compliance standards.
The data showed that millennial users had the highest credit scores among all age groups, with millennial men scoring 11% higher on average than millennial women. Generation Z appeared to be narrowing this gap, with men having just a 3% higher score than women.
Generation X showed the smallest gender gap in credit scores, at just 0.4%. “The 11% credit score advantage for millennial men over women was the most concerning statistic,” Bailey said. “It highlights the impact of exorbitant college costs and student loans on the credit health of the most educated generation of women in history. The lower disparity among Gen Z offers hope that the next generation may find ways to overcome this burden.”
He expressed hope that policymakers would address this economic gender gap. Score sparked debate upon its launch, with some lauding the concept while others criticized it as classist.
Bailey dismissed these criticisms, reiterating that the app’s mission was misunderstood. He emphasized that Score connected many like-minded individuals focused on financial health, increased credit awareness, and provided educational resources for users to improve their credit journeys.
Neon Money Club, which launched in 2021 to promote financial literacy, was the first Black-owned tech company to launch a credit card in partnership with AMEX last year.
