Puma Energy Ghana has launched a series of public education initiatives aimed at building a significant customer base as it expands into the Liquified Petroleum Gas (LPG) cylinder recirculation business. This strategic move forms part of the company’s broader goal to increase the adoption of the cylinder circulation model in the country.
Currently, two LPG distribution systems operate in Ghana: the cylinder recirculation model (CRM) and the traditional cylinder refill system. While the refill system has long been popular among consumers due to the flexibility it offers—allowing customers to purchase any quantity of LPG they choose—the CRM is positioned as a safer and more efficient alternative. Backed by the government through the National Petroleum Authority (NPA), the CRM is intended to enhance safety in the handling and use of LPG cylinders.
To encourage widespread adoption of the CRM, Puma Energy is engaging in extensive public education efforts. The company is targeting consumers, vendors, and market women, educating them on the cylinder recirculation process, the benefits of using LPG, as well as health and safety measures associated with its usage. The campaign also supports the government’s broader initiative to promote the CRM and its health and safety benefits.
Speaking at one of the public education events, Benard Ohene Amoah, LPG Manager for Puma Energy Ghana, emphasized the company’s commitment to safety. “Safety is not just a priority in our operations here in Ghana—it is a core value. We are committed to ensuring the safety of all stakeholders who interact with our operations,” he said.
He further noted that Puma Energy is aligned with the government’s efforts to increase LPG usage as a cleaner alternative to traditional cooking fuels, which can help improve health and environmental outcomes in local communities. “We are dedicated to supporting the government’s push to increase LPG penetration and foster healthier and safer communities,” Amoah added.
Through its public engagement activities, Puma Energy Ghana seeks to provide consumers with the necessary knowledge and skills to safely handle LPG and understand the benefits of switching to cleaner cooking fuels. As part of these educational sessions, market women were taken through the LPG cylinder exchange process, with many exchanging their old cylinders for new ones in a process similar to that of official exchange centers.
The company’s public education drive will continue across major markets throughout the country, with additional events planned for October and December.
However, the LPG Marketers Association of Ghana has expressed dissatisfaction with the government’s support for the CRM, claiming that the regulator has shown favouritism toward the newer model at the expense of the traditional refill system. The association argues that the regulator should not be biased and should allow both models to compete fairly in the market.
