Pacific Clothing has unveiled ambitious plans to empower street youth and expand its workforce as it prepares for a transformative 2025.
The company, renowned for producing high-quality Personal Protective Equipment (PPE) and workforce wear, aims to leverage the government’s proposed 24-hour economy to create jobs and boost productivity.
Speaking to The High Street Journal, the founder, Mr. John Atsu Jaoudeh, expressed optimism about the opportunities a 24-hour economy could bring.
He outlined the company’s plans to adopt a three-shift system to align with the extended operational framework, which could see businesses running continuously throughout the day.
“If the 24-hour economy is implemented, it would allow us to run three shifts, significantly increasing productivity and creating more jobs for the youth,” he explained.
A key aspect of the company’s vision involves training unemployed individuals and street youth to equip them with the skills needed to join the workforce.
According to Mr. Jaoudeh, this initiative will not only provide sustainable employment for marginalized groups but also ensure the company has a ready pool of skilled workers to meet growing demand.
In addition to workforce expansion, Pacific Clothing is exploring international markets and partnerships to secure contracts that will boost production and revenue.
The founder revealed that while Pacific Clothing is exploring opportunities in the export market, its primary focus remains on meeting local demand, which offers abundant growth opportunities.
The company views exporting as a way to gain experience in foreign markets and diversify its operations without losing sight of its domestic customer base. By targeting low-hanging products like napkins and bed sheets, Pacific Clothing aims to establish a foothold internationally while maintaining its strong position locally.
Despite challenges such as fluctuating supplier prices, Pacific Clothing remains optimistic about its prospects for 2025. Mr. Jaoudeh emphasized the company’s readiness to embrace growth, saying, “We are prepared to take advantage of the opportunities ahead, and with good pricing and steady demand, we can make significant strides.”
Pacific Clothing, based in Kwashieman, Accra, continues to redefine workforce wear production, blending innovation with a commitment to social impact. Through its plans for youth training and alignment with the 24-hour economy, the company is poised to play a pivotal role in Ghana’s industrial growth.
