The recent rumors about Netflix potentially exiting the Nigerian market have caused concern among Nollywood producers. Although Netflix quickly denied these claims, affirming its continued investment in Nigerian stories, many filmmakers have taken the opportunity to voice their concerns about working with the streaming giant.
Lancelot Imasuen, a well-known director and producer, criticized Netflix’s reliance on third-party arrangements, advocating for more direct collaboration between content creators and the platform. Imasuen’s historical film, Invasion 1897, was one of the first ten Nigerian films acquired by Netflix. However, he expressed dissatisfaction with the platform’s current acquisition model, calling it limiting. He suggested that Netflix should allow creators to work directly with them and urged the company to democratize its commissioning process, so more filmmakers can showcase their talents.
Alex Eyengho, former president of the Association of Core Nollywood Producers (ANCOP), shared similar views. He emphasized the need for Netflix to eliminate the use of middlemen, or “aggregators,” who, according to him, hinder content creators’ access to the platform. Eyengho criticized the system, describing it as retrogressive and harmful to the industry. He urged Netflix to open its doors to filmmakers while maintaining its high standards.
Fidelis Duker, founder of the Abuja International Film Festival, downplayed the impact Netflix’s exit would have on the industry. He noted that many Nigerian filmmakers are already finding success on other platforms, such as YouTube, which offers an alternative for content distribution.
These concerns reflect ongoing debates in Nollywood about the best way to collaborate with global streaming platforms like Netflix, while ensuring equitable access for all content creators.
