MTN Group, has partnered with Synamedia, a video software provider, to launch a new streaming platform for mobile and fixed broadband subscribers across Africa. The platform, designed to enhance digital content accessibility and cater to evolving audience preferences, will deliver both linear television and video-on-demand content through Synamedia’s advanced cloud-based technology.
The service will support diverse monetisation models, including subscriptions, ad-supported content, and free streaming channels with targeted advertising. Each African market will benefit from a tailored content strategy that adapts to local cultures, languages, and viewing habits.
Synamedia’s integration technology will ensure seamless content management, personalised recommendations, and scalability for the platform, positioning it as a reliable service for an expanding user base.
Selorm Adadevoh, Group Chief Commercial Officer at MTN Group, said: “We see a unique opportunity to transform video consumption in Africa with high-quality, accessible, and relevant content. This partnership enables us to leverage cutting-edge technology and deep customer insights to enhance entertainment experiences and drive digital inclusion.”
Paul Segre, Synamedia CEO, also said: “Thanks to MTN’s leadership and innovation, smartphone owners across Africa will be able to enjoy innovative linear TV and on-demand video. By taking advantage of the breadth of our integrated, cloud-based portfolio to quickly deploy new services at scale, MTN will be able to create a groundbreaking set of offerings for customers and viewers that will drive new revenues.”
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The collaboration is expected to advance digital inclusion and expand access to quality content throughout Africa, marking a significant step toward shaping the continent’s digital entertainment future.
