Mrs. Antoinette Kwofie, Finance Officer of MTN Ghana, has called on women-led businesses in Ghana to embrace e-commerce and invest in digital skills for new growth opportunities and expand their market reach.
She said this at maiden edition of the African Women in Leadership Organisation (AWLO) Ghana Impact Dinner in Accra.
The event brought together female entrepreneurs, business leaders, and investors to explore strategies for business expansion, with a special focus on empowering women in leadership and enterprise development.
During a panel discussion, Mrs. Kwofie pointed out gaps in how women entrepreneurs use digital tools.
She noted that while 60 per cent of women-led businesses across Africa rely on social media platforms like WhatsApp and Instagram for marketing and sales, only about 25 per cent use dedicated e-commerce platforms.
“This limited use of e-commerce is a missed opportunity, fear of online fraud is real, but there are secure payment systems and trusted platforms available. Embedding secure payment links on websites and engaging global e-commerce platforms can significantly boost the visibility and scalability of women-led businesses,” Mrs. Kwofie said
She urged women entrepreneurs to take advantage of training opportunities in digital skills and financial literacy, adding that several institutions offer capacity-building support tailored to women in business.
“I challenge every woman-led SME to go a step further in understanding and using digital platforms. The potential to grow your customer base and scale your business is tremendous,” she added.
The AWLO Ghana Impact Dinner marked a significant milestone for the African Women in Leadership Organisation, which has been championing women’s leadership across the continent since its inception in 2009.
The organization continues to empower women through leadership training, mentoring, and strategic networking opportunities.
