Ghana’s goalless draw against Sudan in the first leg of the AFCON qualifying match may have left fans craving more action on the pitch, but off the field, business was thriving. The packed stadium in Accra not only delivered football excitement but also provided a significant boost to local businesses, especially vendors selling team paraphernalia, food, and beverages.
One of the standout beneficiaries was the sellers of Ghanaian team merchandise. The vibrant display of flags, jerseys, and other fan paraphernalia drew in enthusiastic supporters, creating a high demand that vendors were more than happy to meet. The colourful array of items symbolized the fans’ unwavering support for the national team, contributing to a festive atmosphere around the stadium.
Water vendors also experienced brisk business, with the hot weather prompting many spectators to quench their thirst. The sweltering conditions led to a surge in sales, as fans sought relief while enjoying the game.
Several businesswomen expressed their satisfaction with the economic opportunities generated by the qualifying match. They highlighted the benefits of hosting the event in Accra rather than Kumasi, with hopes that major tournaments would continue to be held in the capital. Many vendors noted that the increased foot traffic and excitement around the match had a positive impact on their sales.
Fans were equally enthusiastic about the match’s location, with many sharing their preference for Accra over other venues like Kumasi. They cited ease of travel and familiarity with the area as significant advantages, making their match-day experience more enjoyable. The stadium, with a capacity of over 40,000 seats, was filled to the brim with supporters, all under the watchful eye of heavy security personnel.
While the outcome on the pitch may not have met expectations, the successful turnout and the bustling atmosphere in Accra showcased the deep connection between football and local business.
