Kaizzen, a communications consultancy, has launched a new service vertical, Kaizzen AI Collective, expanding its offerings as artificial intelligence increasingly reshapes the global communications industry.
The new vertical complements Kaizzen’s existing portfolio, which includes public relations, crisis communication, digital and social services, production and creative studio, Kaizzen Insights, and public affairs. Kaizzen said the AI Collective will be offered to clients across markets, drawing on the firm’s presence in India, the UAE and other international locations.
The launch comes as AI plays a growing role in how information is created, distributed and consumed, placing greater emphasis on intelligence-led and data-driven decision-making in communications strategies.
“When approximately 1.8 billion people globally are using AI, with second largest numbers being from India after China, AI is no longer an option, it is a strategic imperative. With Kaizzen AI Collective, our intent is twofold. To help our esteemed partners make smarter, faster, more effective and measurable campaigns, as well as to prepare our people to lead in a future where technology and human judgment work in tandem,” said Vineet Handa, founder and chief executive officer of Kaizzen.
Kaizzen said the AI Collective is designed to offer a broader and more integrated suite of services than existing industry offerings, positioning the firm to play a leading role in the AI-driven transformation of communications. The new vertical also marks a key phase in the company’s growth strategy, aimed at equipping clients and internal teams for long-term shifts in how communications are planned and executed.
“Kaizzen AI Collective is not about chasing trends, but about building long-term capability, credibility, and competitive advantage for the ecosystem we operate in. We are committed to creating a future where AI adoption is responsible and ethical whereas the impact and results are measurable,” said Nikhil Pavithran, chief operating officer of Kaizzen.
