The horticulture, landscaping and floriculture sectors could offer new opportunities for jobs and entrepreneurship as Ghana looks for practical ways to build greener and more liveable communities.
This will be a major focus of the 14th Ghana Garden and Flower Show (GGFS), which will take place from September 11 to 21, 2026, at the Efua Sutherland Children’s Park in Accra.
The event, organised by Strategic Communications Africa Ltd. (Stratcomm Africa), will be held under the theme “Green Means Business, Beauty and More.”
Organisers want to broaden the discussion around greening beyond beautification and highlight its potential to support businesses, livelihoods, tourism, wellbeing and sustainable urban development.
Business opportunities in horticulture
The horticulture industry covers a range of activities, including plant production, floriculture, landscaping, garden design and maintenance, as well as the supply of related products and services.
GGFS 2026 will feature a Horticulture Roundtable examining opportunities across the value chain and the challenges facing businesses in the sector.
A Green to Riches Conference will also focus on green entrepreneurship, with particular attention to opportunities for young people.
For Ghana’s growing urban population, the demand for landscaping and green spaces is creating a market that businesses can serve through locally produced plants, garden products, landscaping services and related activities.
Skills for young people
The organisers are also placing emphasis on practical skills.
Masterclasses and demonstrations during the show will cover gardening, horticulture, landscaping and related areas.
The aim is to expose participants to skills that can be developed into businesses or employment, particularly at a time when young people are looking for alternative sources of income.
Ms Esther A. N. Cobbah, CEO of Stratcomm Africa and Convener of the Ghana Garden and Flower Movement, said the economic value of greenery needed greater recognition.
“Green means opportunity — business, livelihood, beauty, wellness, creativity and a better quality of life,” she said.
She said the show was intended to demonstrate how nature could be incorporated into homes, businesses, communities and cities.
Greening urban Ghana
The economic opportunities are closely linked to the need for better urban environments.
Ghana’s cities are expanding rapidly, increasing demand for housing, commercial developments and public infrastructure. Integrating trees, gardens and other green spaces into these developments can improve the appearance and usability of urban areas while providing recreational spaces and supporting wellbeing.
For businesses in real estate, hospitality and tourism, landscaping and green design can also add value to properties and visitor experiences.
Bringing the industry together
GGFS 2026 will bring together horticulture and floriculture businesses, landscaping companies, entrepreneurs, real estate developers, policymakers, students and the general public.
The exhibition will showcase plants, landscaping services, eco-friendly products, garden ornaments and other innovations.
The programme will also include children’s activities, a food court and evening events featuring music, drama, awards and a Fashion in Bloom show.
The Ghana Garden and Flower Show has been running since 2013, with the organisers using the platform to promote greater appreciation and investment in Ghana’s green environment.
This year’s theme places a stronger emphasis on the economic opportunities that can come from that investment.
As Ghana continues to urbanise, developing businesses around horticulture, landscaping and other green activities could provide both livelihoods and services that help make communities cleaner, healthier and more attractive.
The organisers are therefore encouraging businesses, entrepreneurs, government agencies, educational institutions and development partners to participate in the show and explore opportunities within Ghana’s emerging green economy.
