Ghana’s gig economy is poised for significant growth, driven by the country’s efforts to integrate agriculture with industrialization. Trade and investment promotion practitioner Louis Yaw Afful, who also serves as a consultant on the African Continental Free Trade Area (AfCFTA), emphasizes that strengthening these connections can unlock numerous short-term employment opportunities.
Afful highlights the importance of value addition in the agricultural sector. He explains: “The gig economy will thrive on the dominant structure of the economy. If Ghana builds the linkages between agriculture and industrialization, a lot of short-term jobs can be created.”
The gig economy has already emerged as a crucial employment source, particularly for the youth. Ride-hailing services like Bolt, Uber, Glovo, and Jumia Food are creating opportunities for drivers and couriers, while freelance platforms such as Upwork and Fiverr enable skilled professionals to work remotely for a global clientele.
Looking ahead, Afful also noted the potential of a 24-hour economy to further boost gig work. He stated: “The gig economy can thrive the 24-hour economy, no matter the concept they (government) are bringing.”
According to a World Bank report, Ghana’s informal sector, which includes a significant portion of gig workers, accounts for over 80% of employment. This trend is helping to reduce unemployment and underemployment by offering flexible income opportunities beyond traditional job structures. With the global gig economy market valued at USD 556.7 billion in 2024 and projected to reach USD 1,847 billion by 2032, the sector is opening new avenues for young graduates to launch their careers.
Moreover, the broader market access provided by AfCFTA, combined with stronger agriculture-industry linkages, could position Ghana as a competitive force in regional trade. Analysts believe that targeted policy interventions, strategic investments in agribusiness, and improved infrastructure are key to ensuring that the gig economy continues to flourish within this integrated economic framework.
