A new cooperation framework between the Ghana Export Promotion Authority and ZimTrade is intended to advance the objectives of the African Continental Free Trade Area, as both institutions work to deepen intra-African trade and expand export opportunities.
The agreement, formalised through a Memorandum of Understanding (MoU), was signed by GEPA’s Chief Executive Officer, Francis Kojo Kwarteng Arthur, and senior officials of ZimTrade, signalling what officials describe as “closer cooperation” in trade development and promotion between Ghana and Zimbabwe.
The partnership is positioned as a strategic step toward “strengthening intra-African trade,” with both institutions aligning efforts to support businesses, broaden market access, and build more resilient commercial linkages across the continent. It also reflects a shared focus on “sustainable economic connections,” particularly within the AfCFTA framework.
Under the MoU, GEPA and ZimTrade will collaborate to “enhance trade information exchange” and facilitate business-to-business connections, while prioritising support for exporters, especially small and medium-sized enterprises, to become “more competitive” and “market-ready” in regional markets.
The agreement further provides a platform for joint participation in trade fairs and business forums, alongside targeted capacity-building initiatives aimed at improving export readiness and strengthening institutional coordination.
Officials say the arrangement represents a “forward-looking effort” to deepen bilateral cooperation and establish a more enabling environment for cross-border trade, reinforcing the broader continental agenda of economic integration and industrial growth.
