Ghana Post is set to launch its ride-hailing and logistics platform “Mijo” on May 1 in Accra, betting that a zero-commission model and national digital addressing infrastructure can help it break into a competitive urban mobility market.
The platform, built on the GhanaPostGPS system, allows users to book rides and deliveries using precise digital location codes, replacing the informal landmark-based directions that often complicate navigation in Ghana’s cities.
“We are using your exact destination and your exact pickup location,” said George Arko-Brew digital marketing specialist, part of the Mijo development team. He added that the concept draws directly from the country’s fully mapped addressing system.
The rollout marks a strategic shift for Ghana Post Company Limited, which is repositioning itself as a digital logistics and mobility provider as demand grows for on-demand transport and e-commerce delivery services.
At the center of Mijo’s model is a departure from the commission-based pricing used by most ride-hailing platforms. Instead, drivers pay a fixed subscription fee and retain all earnings from trips.
The pricing is structured across three tiers, a daily plan at GH₵24 for 24-hour access, a weekly plan at GH₵150 for seven days, and a monthly plan at GH₵600 for uninterrupted use. The approach removes commissions that can reach up to 30% on rival platforms, lowering operating costs for drivers and potentially reducing fares for passengers.
“Everything else goes into your pocket,” Arko-Brew said, describing the structure as beneficial for both drivers and riders.
Mijo is also introducing mandatory identity verification for all users, requiring both drivers and passengers to submit Ghana Card details. Drivers must additionally provide license information, vehicle documentation, insurance and roadworthiness certification.
Chief Innovations and Marketing Officer, Ferdinand Lokko at Afrifanom, the developers of Mijo, said the dual-verification system is designed to strengthen safety and accountability across the platform. “We are looking at the safety of the drivers as well as the riders,” he said, adding that verified data can be shared with security agencies in the event of incidents.
The platform developed in partnership with Afrifanom Limited, which led the software and systems architecture, is a joint effort to deliver a national digital service.
Ahead of the launch, Ghana Post conducted pilot programmes across Accra involving students offering test rides to assess demand and refine the platform. Lokko said the trials indicated strong readiness among both drivers and users.
The initial rollout will focus on Accra, with expansion planned to Kumasi and Takoradi under a phased strategy aimed at linking key commercial hubs.
Beyond ride-hailing, Mijo integrates parcel delivery services, positioning the platform as a broader logistics solution and extending Ghana Post’s role into last-mile commerce.
The company enters a market dominated by established operators such as Shaxi, Yango, and Bolt, where pricing, reliability, and safety remain key competitive factors.
By combining a national digital infrastructure with a subscription-based model, Ghana Post is aiming to capture market share while redefining how transport and logistics services are delivered across the country.
