The Ghana Export Promotion Authority (GEPA) says it will leverage this year’s “This Is Ghana Exhibition” to discover and support promising small and medium enterprises (SMEs) while promoting made-in-Ghana products for global competitiveness.
Set for September 6–7, 2025, at the Efua Sutherland Children’s Park in Accra, has become Ghana’s biggest platform for showcasing homegrown products and services. It brings together artisans, innovators, manufacturers, and tech entrepreneurs in a two-day celebration of Ghanaian creativity, with interactive showcases, live demonstrations, and networking opportunities.
Speaking in an interview GEPA Project Director, Alexander Dadzawa, stressed that the Authority’s involvement goes beyond brand visibility. Instead, it sees the exhibition as a strategic platform to identify new businesses, promote Ghanaian creativity, and educate SMEs on export readiness.
“We have agreed to be a partner of ‘This Is Ghana’ exhibition for the single purpose that we want to use it also to educate the Ghanaian public a lot more about the necessity to export made-in-Ghana products and what it will take for any SME to do this,” Mr. Dadzawa said.
He revealed that GEPA will run an information booth at the fair, offering entrepreneurs practical guidance on export certification, standards, and market entry requirements.
“We are also going to use that opportunity to scout for new companies and products. We cannot pretend that we are familiar with all the production of Ghanaian products going on in Ghana, and so that platform brings a lot more companies on board to explore. So when we go there and we partner, we will be able to spot new companies that are not registered with GEPA, we assess their products, if they meet the export requirement, bingo, we are in for business,” he explained.
Beyond scouting, Mr. Dadzawa said GEPA’s presence at the exhibition is designed to open doors for SMEs that may not yet be integrated into Ghana’s export ecosystem.
“We are going to have a GEPA booth at the event, which is going to be an information delivery booth where anybody who is interested in getting information on the export market can come, and we will help them. We will register them,” he added.
With Ghana seeking to diversify its exports and reduce dependence on traditional commodities, GEPA views platforms like This Is Ghana as critical to nurturing the next wave of export-ready businesses. The event is expected to attract thousands of visitors, including investors, policymakers, industry leaders, and international buyers.
Billed under the theme of celebrating Ghanaian creativity and resilience, the 2025 edition promises to be the largest yet, positioning SMEs at the heart of Ghana’s export growth agenda.
