The Ghana Export Promotion Authority (GEPA) has entered into a strategic partnership with Trade Bloom Consult Limited to enhance the international market presence of Ghanaian small and medium enterprises (SMEs).
This collaboration aims to boost non-traditional export revenues by leveraging e-commerce platforms to promote made-in-Ghana products globally.
At the signing ceremony, GEPA’s Chief Executive Officer, Osafohene Dr. Afua Asabea Asare, and Ms. Sheila Bartels, representing Trade Bloom, emphasized the significant opportunities that e-commerce offers SMEs in expanding their global reach. They highlighted the importance of digital platforms in positioning Ghanaian products competitively on the international stage.
Trade Bloom operates BloomUp, an innovative B2B online marketplace that connects indigenous African manufacturers with global buyers. This platform facilitates seamless transactions, enabling retailers to source products effortlessly while providing manufacturers with immediate access to international markets.
Under the agreement, Trade Bloom will onboard Ghanaian exporters onto the BloomUp platform and generate orders for their products.
As the national export facilitation authority, GEPA will support this initiative by providing Trade Bloom with exposure through its activities and events, thereby amplifying the reach and impact of the partnership.
Non-traditional exports (NTEs) account for a significant portion of Ghana’s economic growth strategy. In 2022 alone, NTEs contributed $3.5 billion to the economy, showcasing the potential for even greater expansion with the right support structures.
This partnership according to GEPA, forms part its commitment to achieving the objectives outlined in Ghana’s National Export Development Strategy (NEDS), which seeks to increase NTE revenues to $25.3 billion by 2029.
