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“E No Be My Own”: The Gospel According to Car Owners and the Psychology of the Borrowers

In Ghana, cars reflect status, sacrifice, and care: owners protect what they bought or were gifted, while drivers with no attachment treat vehicles recklessly, showing varied emotional investment

Chris K.
Sep 3, 2025

Cars are supposed to be “transportation devices.” Four wheels, an engine, and a way to get you from point A to point B. That’s the logical definition. But let’s be honest, nobody really buys a car just for transportation. 

Contents
  • Meet my father, Mr. Kusi and His Beloved Peugeot 504
  • Now Compare Him to the Trotro Driver;
  • The Spoilt Teenager with Daddy’s Corolla
  • The Gifted Car Owner, AKA The Overzealous Custodian
  • The Moral of the Story

If that was the case, everyone would be driving the cheapest, most fuel-efficient tin box available, and car manufacturers wouldn’t bother making them in “Maranello Red” or with a V12 engine. 

Your car is your CV, your LinkedIn, and sometimes, your marriage proposal all rolled into one. Forget love at first sight; many Ghanaian romances began with “Ei, is that your car outside?”

But here’s the thing: cars here are bought differently. We don’t have the luxury of strolling into a dealership, signing a five-year lease, and rolling out in the latest model while sipping Starbucks. Oh no, my brother. In Ghana, they’re bought outright, cash and carry, often after years of penny-pinching, cutting corners, saying no to every “let’s go out this weekend.” and dodging many family contributions.

 And nine times out of ten, after all that sacrifice, what you finally get is… a used car with “character.” “character” here means car that has already survived three owners, two accidents, and one Puerto Rican mechanic’s “innovation.”

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So when you’ve drained your soul and bank account into a car, you’re not just going to “use” it. You’re going to guard it like a jealous lover.

Meet my father, Mr. Kusi and His Beloved Peugeot 504

"E No Be My Own": The Gospel According to Car Owners and the Psychology of the Borrowers

Picture this: it’s the 1980s, and Mr. Kusi has finally secured himself a Peugeot 504. This car is not just transport; it’s his throne on wheels. Nobody, and I mean nobody, is eating in that car. You dare unwrap a meat pie in his backseat, and you’ll find yourself walking home.

Picture him on a pothole-infested road. He slows down, grips the steering like it’s his newborn baby, lifts his buttocks slightly off the seat, and lets out the legendary Ghanaian survival sound: “shiiiiiiiii.” which is also the kind of groan reserved for near-death experiences. If you’ve ever seen a man hover like he’s about to lay a golden egg while driving, you know that’s not just a car owner, that’s an investor protecting his property.

And you know what? People like Mr. Kusi are still alive today. They’re not an endangered species. You’ll still find them driving slowly in the right-hand lane, giving potholes the respect of royalty, and giving the bombastic-side-eye to anyone who dares lean too hard on their fender.

Now Compare Him to the Trotro Driver;

"E No Be My Own": The Gospel According to Car Owners and the Psychology of the Borrowers

On the other side of the road, you have Kofi the trotro driver. The car is not his; it belongs to some “car-owner”, a faceless man who only appears at the end of the week to collect sales. Kojo’s personal investment in the vehicle? A ten-cedi duster he bought from a traffic light hawker and a plastic Jesus hanging off his rearview mirror and a car freshener that stopped working three months ago. Total investment in the vehicle: 40ghs

So when Kofi drives, it’s not with love, it’s with vengeance, full confidence of divine protection and a burning mission to make it to the next bus top 7 seconds sooner than the rival trotro behind him, He will drive on the shoulder, never park fully in the designated bus stop. He will bully Range Rovers on the road (because he knows they love their shiny cars more than he loves his rickety bus), and squeeze into gaps so tight you’d think the laws of physics were negotiable. 

And when the car eventually breaks down? Oh, he just shrugs, parks it by the roadside, drapes the ten-cedi duster over his shoulder and disappears to drink a beer. Because after all, “E no be my own”. He has no emotional or financial attachment.

The Spoilt Teenager with Daddy’s Corolla

Then there’s Junior. Daddy works hard, saves, and buys himself his “pension car”, it’s a Mercedes! So, the Toyota Corolla is relegated to secondary duties. But because Daddy is generous, or let’s say weak, Junior becomes the new part-time custodian of the Corolla. For him, the car is not a symbol of sacrifice, it’s a free toy.

"E No Be My Own": The Gospel According to Car Owners and the Psychology of the Borrowers

Junior drives like Fast & Furious is recruiting new actors. He revs unnecessarily, ignores service schedules, and when the dashboard starts flashing lights like a disco, he says, “Daddy, I don’t know ooo. The car just did that by itself.”

If he hits a wall, he blames the wall. If the bumper falls off, it was “already like that.” Missing hubcap? “I think it fell off by itself.”  And when fuel mysteriously vanishes after a “short” trip to Legon, Junior swears the gauge is lying. The car means nothing to him, because his sweat and blood were not ingredients in the “how-to-make-a-Toyota” recipe. Daddy’s sweat is. Daddy’s blood pressure is. And so, Daddy will be the one to suffer.

The Gifted Car Owner, AKA The Overzealous Custodian

And then we have a very special breed: the Gifted Car Owner. These lucky souls didn’t buy their car; it was handed to them, wrapped in ribbon or emotion. Maybe it was for a birthday, a graduation, or simply because somebody loved them enough to say, “Here, take this car and stop disturbing my peace.”

Now, you’d think because they didn’t sweat for it, they’d treat it like Junior with Daddy’s Corolla; reckless and careless. But no. They go full obsession mode. They guard that car like it’s the Ark of the Covenant. Why? Because a gifted car is not just metal, it’s a love letter on wheels. It’s proof that someone thought long and hard before signing off on such a grand gesture. And they wear that like a badge of honour.

"E No Be My Own": The Gospel According to Car Owners and the Psychology of the Borrowers

Here’s the catch though, it doesn’t work for everyone. Immature hands will treat it like a disposable toy. But when the gift lands in the care of someone who’s seasoned enough to understand value, the dynamic changes completely. Instead of abusing it, they become overzealous custodians. 

These people transform into obsessive caretakers. A scratch at the school car park? They’ll launch a full CSI investigation. A door dent? They’ll be writing a petition to the UN. They’ll polish it daily until the paintwork reflects your sins back at you. And don’t you dare lean on it, unless you’re ready to be tried, convicted, and sentenced to death by side-eye, or something dangerously close to it.

Every mechanic visit becomes an event. They keep receipts, logbook notes, even WhatsApp photos of the oil change. Why? Because somewhere deep down, they feel they must prove to the giver, “Yes, I am worthy of this blessing. Look how shiny I kept it.” In fact, if you really want to annoy a gifted car owner, just say casually, ‘Oh, I thought this was a hand-me-down,’ and watch them combust faster than a mis-gendered Gen-Z at a pronoun workshop.”

The Moral of the Story

At the end of the day, people treat cars exactly the way they treat relationships: the more they invest, the more they care. When it’s your own money, sweat, and pride sitting in that driver’s seat, every pothole feels personal, every scratch feels like betrayal, and every “check engine” light feels like heartbreak.

As Bob Marley once sang, “He who feels it, knows it.” The man who paid for the car, who skipped weddings and funerals just to save for that Peugeot or Corolla, the son gifted one, or the woman who received hers as a gesture of love they are the one who knows the pinch when the car needs a new gearbox. They’re the ones who slow down over pot holes, who polish the paintwork, who whisper small prayers when turning the ignition.

In Ghana, a car isn’t just metal and tyres, it’s a trophy, a badge of honour, sometimes your whole retirement savings on four wheels. And when you’ve paid for that dream yourself, you guard it like a newborn with asthma, because the last thing you want is to see your ‘dream’ coughing by the roadside.

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